Branding — White Bryony Designs

Branding design

Effective Branding Design

When a client comes to White Bryony Designs, they can be sure that branding design is tailored exactly to the client’s colours, consideration of theme, and where it sits in terms of competition. First a detailed questionnaire is undertaken, then a mood board and initial rough stage established, so the client feels fully in control of their branding’s direction. Bryony is supportive and connects well with client’s requests, and reliable in delivering high quality logos and branding solutions. A clear timeframe is set for both parties’ expectations and efficient delivery.

Brand Identity example

Bryony was asked to create the branding design for Popsidaisickle, a contemporary nursery brand, creating unique baby mobiles. The client had a clear idea of her desired colours, so Bryony crafted the main logo and brand identity to fit with the floral theme behind the name, including poppies and daisies. Consistency of colour, elegant style, gentle simplicity and delicate approach to their baby products needed to be reflected. The linear design of graphical flowers forms the branding’s soft meadow strip, which is used across Popsidaisickle’s branding and product material, as well as on the main website. Other identity elements were created including icons for their socials, print-ready postage messages and other card items for presenting smaller accessories. In addition, Bryony was commissioned to create an illustrated range of Baby Milestone cards in conjunction with the brand. These used the brand’s fonts and linked back to related colours and floral choices. Although the milestone products depicted highly detailed watercolour illustrations on each of their cards, the connection can still be seen to the brand identity.